Social media is more than just metrics. It’s a way to have a more personal connection with your audience, build trust and gain insights on customer habits, trends and much more.
Figuring out which social platform works best for you depends upon your desired audience, where they get their information from and what their needs are at this time. However, there are a few things to keep in mind before you begin your journey with social media marketing.
Figuring out which social platform works best for you depends upon your desired audience, where they get their information from and what their needs are at this time. However, there are a few things to keep in mind before you begin your journey with social media marketing.
- Don’t put all your eggs in one basket. Share and repurpose content across many different platforms.
- Create different types of content for different users and social media apps. For example, you may create short-form, behind-the-scenes videos and beautiful photographs for Instagram. Shorter yet more informative videos on Tiktok and knowledge-based content carousels on Linkedin.
- Be pateint and embrance the suck. Not every post will go “viral” aim to produce good, engaging and valuable content consistently over time.
Now that we have you in the right frame of mind, let us look at a few strategies to help you get started.
What do you want to achieve? Is it brand awareness? More Sales? To build an audience and strengthen customer loyalty? Perhaps all of the above? Get clear on your intentions and what/why they are important to you and your business.
Content Strategy:
What type of content is best suited to your audience? Pro tip: Explore a variety of content types and be flexible. How often do you plan on posting? Experiment to see how well your audience engages with you. Social media isn’t static; what worked last year may not work very well this year, be open to building different content types and moving/adapting to the shifts as they occur.
Leveraging your network/Influencer marketing:
Leveraging your network through influencer marketing can be a powerful way to establish trust. Make sure both parties are treated fairly in exchange for goods and services. Having a budget set aside for this type of marketing is essential. Do your research, be kind and honest in your approach.
Lastly, throughout your marketing efforts, be sure to interact with your customers and followers as much as possible. Responding to comments, DMs and other responses show that you care and value those willing to interact with you. Don’t forget that being kind and honest goes a long way. Look at this as a journey rather than a final destination and enjoy the process as you go.