Art Direction, Packaging Design

Inspired by Tim Burton's rendition of Alice in Wonderland. Hatter is a playing card deck with
52 custom-designed cards. 


Keeping with the original poker deck system each card touches upon the subtle imagery, symbolism and colour compositions found throughout both the original animation and Burton’s adaptation. Each of the court's kings has a thimble placed upon the middle
of their finger, symbolizing that of the Hatter and his eccentric fashion accessories seen throughout the movie.

Charles A. Toro

The floral elements with the white patterning on the packaging, as well as the back of the deck, represent the crown as well as the home of the White Queen and her influence throughout the story combined with the hypnotic and most iconic symbol of all, the white orbs placed in the centre representing Alice’s experience of tumbling down the rabbit hole.

Whether kept as a collector's item or used in
a traditional game of poker, this deck leaves plenty
to the imagination.


Two editions of the deck are available. One standard and the other limited edition. Both editions are on display.

Charles A. Toro


Selected Works

to:ResonateBrand Identity Design, Logo Design

HuemannaBrand Identity, Packaging

CongrappaRestaurant, Hospitality Branding

Ninebar Coffee & Adobe LIVEFood&Beverage, Packaging Design

Adobe x Hurray! KimmayFemTech, Marketing, Digital Strategy

Cosmos/BenthosPublication Design

Delilah: Natural Herbal TonicsArt Direction, Food&Beverage, Packaging Design

HatterArt Direction, Packaging Design

Monolyth DisplayType Design

The Memphian HotelContemporary Art, Hospitality Design

MariamFashion and Beauty, Retail Packaging

Callao City TheatreContemporary Art, Exhibition

ColourPublication Design, Editorial



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Contact Us
Vancouver BC, Canada
E: hello@monographco.com

P: (+1)778.847.2120


Contact Us
Vancouver BC, Canada
E: hello@monographco.com

P: (+1)778.847.2120



We would like to acknowledge that Monograph&Co. works and is situated on the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) nations.


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