Hurray! Kimmay

Retail & Femtech Branding, Logo Design, Brand Strategy

With over 16 years of experience, Hurray! Kimmay is out to change our perspective on undergarments and intimate wear. Buying a bra is more than just a retail experience; it’s an act of self-love, a sacred ritual that allows us to step into our true authentic selves.

Logo Design Branding Hurray!Kimmay

By helping remove the stigma and barriers around what it means to find an undergarment made to fit you! Hurray Kimmay provides a safe space to learn more about your body by allowing you to make loving and informed decisions for yourself. Leaving you feeling confident in who you are! Take a look at the behind-the-scenes video that takes you through the process of how we redesigned the brand with Adobe.

Charles A. Toro

Brand Strategy Design


The Challenge.

How do we create an approachable, fun, bold, and refined brand? Something that feels inviting but can also hold space for this sacred and often intimate ritual.

When creating the logo mark, we combined two very distinct typefaces. The balance between the bold and refined type provides a visually striking combination.

Breaking down barriers of what we expect to see and feel in the undergarment and lingerie space, the word mark is refreshing and leaves the viewer with a sense of surprise, setting the tone for the identity and brand as it unfolds.

Breaking down taboos is often a complicated topic and can be challenging. These playful illustrations allow a sense of ease and give the brand a fun and approachable energy.

Charles A. Toro

The illustration library comprises shapes, line work,
and breasts of different shapes, sizes, and skin tones.

The library is also versatile, meaning you can constantly add to it as the brand grows and evolves. Use the illustrations when needed and leave them out when they are not necessary to the specific subject matter.

Creating fun and interactive elements for social media helps the brand grow in its mission to provide informative and educational knowledge to its customers.

Helping them gain the tools they need to make loving and informed decisions for themselves as they learn about their bodies and build more confidence over time. We can implement these educational tools digitally and in print during live shows or workshops.

Adobe CoCreate Hurray Kimmay
Brand Strategy Logo Design Adobe


More Than My Numbers

Brand Strategy Design Adobe CoCreate
Brand Identity Logo Design Tote Bag
Brand Strategy and Social Media Marketing
Print Design Brand Identity Hurray!Kimmay
Adobe CoCreate Hurray Kimmay
Brand Strategy Design Hurray! Kimmay
buttons hurray kimmay branding
web design hurray kimmay adobe cocreatepsd

Selected Works

to:ResonateBrand Identity Design, Logo Design

HuemannaBrand Identity, Packaging

CongrappaRestaurant, Hospitality Branding

Ninebar Coffee & Adobe LIVEFood&Beverage, Packaging Design

Adobe x Hurray! KimmayFemTech, Marketing, Digital Strategy

Cosmos/BenthosPublication Design

Delilah: Natural Herbal TonicsArt Direction, Food&Beverage, Packaging Design

HatterArt Direction, Packaging Design

Monolyth DisplayType Design

The Memphian HotelContemporary Art, Hospitality Design

MariamFashion and Beauty, Retail Packaging

Callao City TheatreContemporary Art, Exhibition

ColourPublication Design, Editorial



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Contact Us
Vancouver BC, Canada

P: (+1)778.847.2120


Contact Us
Vancouver BC, Canada

P: (+1)778.847.2120



We would like to acknowledge that Monograph&Co. works and is situated on the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) nations.


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