Hurray! Kimmay + Adobe CoCreate

Retail & Femtech Branding, Logo Design, Brand Strategy
11Brand Identity Retail Design Adobe CoCreate

Brand Strategy & Design

With over 16 years of experience, Hurray! Kimmay is out to change our perspective on undergarments and intimate wear. Buying a bra is more than just a retail experience; it’s an act of self-love, a sacred ritual that allows us to step into our true authentic selves.

By helping remove the stigma and barriers around what it means to find an undergarment made to fit you! Hurray Kimmay provides a safe space to learn more about your body by allowing you to make loving and informed decisions for yourself. Leaving you feeling confident in who you are! Take a look at the behind-the-scenes video that takes you through the process of how we redesigned the brand with Adobe.

11Logo Design Branding Hurray!Kimmay

The Challenge:

How do we create an approachable, fun, bold, and refined brand? Something that feels inviting but can also hold space for this sacred and often intimate ritual. 

As the brand evolves, it is essential to create a visual language to speak to both B2C and B2B partnerships. Having a visual constancy that can be applied throughout several mediums while still holding true to the brand’s values.

When creating the logo mark, we combined two very distinct typefaces. The balances between the bold and refined thick’s and thins provided a visually striking combination.

Breaking down barriers of what we expect to see and feel in the undergarment and lingerie space, the word mark is refreshing and leaves the viewer with a sense of surprise, setting the tone for the identity and brand as it unfolds.

Breaking down taboos is often a complicated topic and can be challenging. These playful illustrations allow a sense of ease and give the brand have a fun and approachable energy.

The illustration library is composed of shapes, line work, and breasts of different shapes, sizes, and skin tones.

The library is also versatile, meaning you can constantly add to it as the brand grows and evolves. Use the illustrations when needed and leave them out when they are not necessary to the specific
subject matter.

Creating fun and interactive elements for social media helps the brand grow in its mission to provide informative and educational knowledge to its customers.

Helping them gain the tools they need to make loving and informed decisions for themselves as they learn about their bodies and build more confidence over time.

We can implement these educational tools digitally and in print during live shows or workshops.

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11Brand Strategy Logo Design Adobe

Campaign:
More Than My Numbers
#morethanmynumbers

 

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11Adobe CoCreate Hurray Kimmay
11Brand Strategy Design Hurray! Kimmay
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Category

Retail
Femtech

Services

Brand Identity Design
Brand Strategy
Logo Design 
Social Media Marketing & Content Strategy
Digital Marketing