Over the last several years the food and beverage industry has produced some of the most memorable and iconic designs one can imagine. From bold and electric beer labels to elegantly crafted wine tags and product packaging coming up with a creative solution that is perfect for your product can be an exhausting task.
This is way at our studio Monograph&Co. we decided to put together a short list of things everyone should keep in mind when creating before starting any new labeling project.
Brand Attributes is a term that many of us gloss over in the industry. Although it’s easy to want your product to reflect a type of style or mood its important to reflect on what your attributes mean to your brand, to your company and most importantly to your customers.
Coming up with a very refined list of attributes that can be applied across your entire brand is very important in building a strong visual identity that will not only grow with your company but easily be applied to new products as you continue to develop and add new items to your business.
Some of the most iconic designs in the food and beverage industries tell powerful stories through their imagery and branding alike. Finding meaning and purpose in the products that you create and then telling that story throughout each touch point is a way you can truly engage your audience and create a sense of authenticity and wonder.
For example, in our latest project for Delilah – Monograph&Co. produced a line of limited edition tea’s which was meant to highlight the natural foraging process of cultivating rich loose leaf tea’s combined with edible flowers.
Creating a refined packaging with bold earthy colors combined with classical illustrations helps tell a story of timelessness, going back to an area before consumer consumption, when every single ingredient was forged or came from the garden. Using simple and wholesome ingredients to create simple, delicious, and sustainable food.
The context of your product is an important factor that we like to look during the exploration process. Where is product likely to be found? Is it going to be sold on a shelf? Or perhaps in a box or beside other similar products in a grocery store or similar vendor. What your product looks like and how it can stand out in comparison to its neighbors is something worth considering. What will engage the customer to choose you over your competitor? Giving the context of your product some much-needed thought and consideration can go a long way.
Understanding who your customers are is essential to creating a memorable package that works and delivers the right type of information to your audience. Where do your customers get their news from and what their spending habits are can be valuable information that can help shape the direction of your creative solution. You can learn more about understanding your target audience in our recent article: How to Champion your Brand
Finding out what makes your product unique and diverse from the rest is an important part of the brand story that we encourage all our clients to think about. Finding a few details that can provide your customers with the most value for their time and money is key and can play an important role in the design of your overall packaging. Lastly, don’t forget to have fun, exploring new ways and pushing the envelope creatively has led to some of the worlds most renowned brands so don’t be afraid to have some fun and do something you never thought of before.
I hope you enjoyed this article and found some useful tips to add to your next project. If you have any questions or would like to discuss your next project with us please contact us at firstname.lastname@example.org
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Until next time.